Digital Marketing Workshop

Educational Event Description

Our educational event in Belgrade and Novi Sad aims to equip participants with the knowledge and skills needed to excel in digital marketing and drive product or service sales effectively.

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Join us today

Learn and grow

Location: Privredna komora Srbije, Sala 2, Resavska 13-15, Belgrade 11000

Date: 10. Jun 2024.

Belgrade

Novi Sad

Location: Centralna zgrada Univerziteta u Novom Sadu, Rektorat UNS, Dr Zorana Đinđića 1, Novi Sad

Date: 10. Jun 2024.

Boost Your Sales

Practical digital marketing skills to effectively increase product sales in Belgrade and Novi Sad.

Digital Marketing Workshop

Join us for a workshop in Belgrade and Novi Sad to learn how to boost your sales.

Expert-led Sessions

Attend expert-led sessions and gain practical knowledge to increase your sales effectively.

Agenda

1. Introductory lecture: "Basics of Digital Marketing"

- Lecturer: Expert in digital marketing

- Themes: - Definition and importance of digital marketing

- Overview of the main channels and tools of digital marketing (SEO, SEM, email marketing, social networks)

- Trends and advantages of digital marketing compared to traditional methods

2. Lecture 2: "Strategies for Increasing Sales Through Digital Channels"

- Developing an effective digital marketing strategy

- Target group and content personalization

- Integration of different channels and measurement of campaign success (KPI, ROI)

3. Lecture 3: "Advanced Techniques in Digital Marketing"

- Using data and analytics for decision-making

- Campaign optimization and A/B testing

- Marketing automation and use of artificial intelligence

4. Case Study Workshop: "Practical Application of Digital Marketing to Increase Sales"

- Participants will be divided into smaller groups and given the task of developing a digital marketing campaign for a fictitious company.

- Each group will work on strategy creation, channel selection, marketing materials creation and budget planning.

- After working on the task, the groups will present their strategies to a panel of experts who will provide feedback and advice.

Institutions that supported this education

Sponsors

The digital marketing event was extremely informative and practical. I highly recommend it.

★★★★★